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The top TikTok Shop agency for consumer brands that measure in GMV
The top TikTok Shop agency for consumer brands that measure in GMV
The top TikTok Shop agency for consumer brands that measure in GMV
Fully-managed TikTok Shop strategy, creator programs, TikTok Shop Ads and Live commerce, engineered by senior operators and Shadow, our proprietary AI commerce layer. Your first wave of creator content ships by the end of month one.
Fully-managed TikTok Shop strategy, creator programs, TikTok Shop Ads and Live commerce, engineered by senior operators and Shadow, our proprietary AI commerce layer. Your first wave of creator content ships by the end of month one.
What we deliver
A TikTok Shop agency runs the whole channel as one system: the storefront and catalog, the creator and affiliate program that produces the content, the paid amplification behind whatever works, and the measurement that ties all of it back to gross merchandise value.
Darkroom engineers TikTok Shop programs that connect creator content, affiliate systems, and cross-channel measurement into a single revenue engine.
1
Creator and affiliate program for TikTok Shop
A structured creator seeding system that generates hundreds of organic content pieces monthly, built to scale without scaling your headcount. We recruit, brief, sample, and pay, and we run the affiliate side of TikTok Shop as a managed pipeline rather than a mailing list.
1
Creator and affiliate program for TikTok Shop
A structured creator seeding system that generates hundreds of organic content pieces monthly, built to scale without scaling your headcount. We recruit, brief, sample, and pay, and we run the affiliate side of TikTok Shop as a managed pipeline rather than a mailing list.
2
TikTok Shop setup and P&L management
Full storefront build, product page optimization and financial modeling tied to GMV potential and contribution margin — including TikTok's own 5% commission and payment processing, which most forecasts leave out. We run your TikTok Shop like a business unit, not a social channel.
2
TikTok Shop setup and P&L management
Full storefront build, product page optimization and financial modeling tied to GMV potential and contribution margin — including TikTok's own 5% commission and payment processing, which most forecasts leave out. We run your TikTok Shop like a business unit, not a social channel.
3
TikTok Ads and Spark activation
We amplify your best organic creator content through Spark, run GMV Max where automation beats a manual build, and hold both to the same GMV return. This program closes the loop between affiliate activity and measurable revenue.
3
TikTok Ads and Spark activation
We amplify your best organic creator content through Spark, run GMV Max where automation beats a manual build, and hold both to the same GMV return. This program closes the loop between affiliate activity and measurable revenue.
4
TikTok Live shopping production
We plan, produce, and manage TikTok Live shopping events scripted for conversion. Every stream is measured against a GMV target, not a view count, and the calendar is built around the moments that actually move volume.
4
TikTok Live shopping production
We plan, produce, and manage TikTok Live shopping events scripted for conversion. Every stream is measured against a GMV target, not a view count, and the calendar is built around the moments that actually move volume.
5
Cross-channel amplification
Top creator assets flow into your paid media programs and into performance creative; Shop velocity lifts Amazon rank. Every TikTok initiative is built to feed revenue somewhere else.
5
Cross-channel amplification
Top creator assets flow into your paid media programs and into performance creative; Shop velocity lifts Amazon rank. Every TikTok initiative is built to feed revenue somewhere else.
Where the GMV comes from
Creator seeding at a volume that changes the math
A single creator video is unpredictable, but 300 monthly creates a true distribution channel. Built around a volume of qualified creators, the program finds unexpected winning assets, as shown when Bero launched with over 100 creator videos.
Spark Ads on content that already proved itself
Spark puts paid budget behind organic posts that have already earned attention, so creative risk is retired before media spend starts. It is the cheapest media on the platform when the creator pipeline is producing, and close to useless when it is not.
Live commerce run to a GMV target
Live is where TikTok Shop most resembles a retail floor: scripted segments, timed offers, inventory called in real time. We plan the run of show, produce the stream and staff it, and judge it on revenue per hour rather than concurrent viewers.
Product pages, pricing and policy
Titles, descriptions, gallery order, collection merchandising, price architecture across pack sizes, and the compliance work that keeps listings visible. When the platform flags a listing, we handle remediation and work to restore it.
How the program runs
How the program runs
Strategy and setup
Strategy and setup
We audit the catalog, map competitors, and build a 90-day revenue roadmap, including full storefront setup.
We audit the catalog, map competitors, and build a 90-day revenue roadmap, including full storefront setup.
Affiliate pipeline
Affiliate pipeline
Creators are recruited, briefed and activated. The first wave of content ships by the end of month one.
Creators are recruited, briefed and activated. The first wave of content ships by the end of month one.
Cross-channel ads
Cross-channel ads
We identify what is working organically and amplify it through Spark, GMV Max and paid TikTok campaigns, with budget moving toward whichever is returning.
We identify what is working organically and amplify it through Spark, GMV Max and paid TikTok campaigns, with budget moving toward whichever is returning.
Scale and compound
Scale and compound
The creator roster expands, paid budgets scale against validated returns, and the flywheel compounds.
The creator roster expands, paid budgets scale against validated returns, and the flywheel compounds.
Built on Seller Center, Shadow, and your commerce stack
Built on Seller Center, Shadow, and your commerce stack
We operate inside TikTok Shop Seller Center and the TikTok Creator Marketplace, run media through TikTok Ads Manager including Spark and GMV Max, and connect order and inventory flows back to your existing commerce stack — Shopify, your 3PL, your ERP — so that orders, stock, and reporting reconcile across systems rather than living in a separate silo.
Shadow is Darkroom's proprietary AI commerce layer, and on this program it does the work that does not scale by hand: watching creator content performance across hundreds of assets, flagging the ones worth putting media behind, and reconciling in-app GMV against your merchant order data so the number in the report is the number in the bank.
We operate inside TikTok Shop Seller Center and the TikTok Creator Marketplace, run media through TikTok Ads Manager including Spark and GMV Max, and connect order and inventory flows back to your existing commerce stack — Shopify, your 3PL, your ERP — so that orders, stock, and reporting reconcile across systems rather than living in a separate silo.
Shadow is Darkroom's proprietary AI commerce layer, and on this program it does the work that does not scale by hand: watching creator content performance across hundreds of assets, flagging the ones worth putting media behind, and reconciling in-app GMV against your merchant order data so the number in the report is the number in the bank.
Our success stories
Bero: non-alcoholic beer, launch and scale
TikTok Shop launched and managed with over 100 creator videos, running alongside a marketplace program that delivered a 4x efficiency gain and a 229% revenue increase on day one of a major sales event. Bero is the only Darkroom case study tagged both Marketplace and Social Commerce, which is exactly the shape of program this page sells.
Barefaced: skincare, cold start
A launch strategy built on credibility and education rather than volume, pairing UGC with expert voiceover, which lifted engagement 20% while holding CPC inside skincare category benchmarks.
“We went from cold starting on TikTok Shop to high six figures in GMV in our first month with Darkroom.”
Mark Shami, Chief Marketing Officer, Guizio
Frequent questions we receive
services & pricing
What does a TikTok Shop agency do?
A TikTok Shop agency operates the channel end to end: it sets up and runs the shop itself — catalog, product pages, pricing, order and inventory integration, compliance — recruits and manages the creators and affiliates who produce the content, buys the media that amplifies whatever performs, and connects all of it to a single revenue number. The distinction that matters is between an agency that posts on TikTok and one that is accountable for gross merchandise value. Darkroom runs the second kind. Every stream, campaign and creator brief is measured against a GMV target rather than views or engagement, and TikTok Shop performance is connected to paid social, marketplaces and retention so that decisions optimize lifetime value instead of first purchases. The fastest way to see what that would look like on your catalog is a call with the team.
Which brands is this right for, and which is it not?
Consumer brands selling physical products where the category can be demonstrated on camera — beauty, personal care, food and beverage, supplements, home, apparel. It works whether you are cold-starting a shop or scaling one that is already live, and it works best when there is inventory depth behind the hero SKUs, because the failure mode of a successful TikTok Shop launch is going out of stock in week three. The fit is poor for services and digital products, for brands that cannot support creator sampling at volume, and for anyone who wants a content retainer rather than a revenue line — this program is measured in GMV and staffed accordingly. If that is not what you need, the first call will say so.
How much does a TikTok Shop agency cost?
Darkroom publishes its starting rate: TikTok Shop Management begins at $6,500 a month, covering storefront setup and P&L management, the creator and affiliate program, TikTok Shop Ads and Live production. Most engagements combine that monthly management fee with a performance element tied to gross merchandise value, so the incentive sits on the same side of the table as yours. Budget separately for the platform itself and for creator costs: TikTok Shop takes a flat 5% commission on sales plus roughly 2–3% in payment processing, and affiliate commissions typically run 8–15% depending on creator tier. Our guide to TikTok Shop seller fees breaks the full cost stack down. Your exact scope comes out of the first call, before you commit to anything.
Do you run TikTok Shop Ads and GMV Max, or only the shop?
Both, and deliberately in that order. We build and operate the shop — catalog, pages, orders, compliance — and we run the media: Spark Ads behind organic creator content that has already proven itself, and GMV Max where TikTok's automated bidding beats a hand-built campaign. GMV Max needs a working catalog, a live pixel and a deep enough creator library to rotate; below that threshold it spends budget learning, and we will say so rather than switch it on. The reason media follows the creator program rather than leading it is that Spark is the cheapest inventory on the platform when the pipeline is producing and close to worthless when it is not. Bring your catalog to a call and we will tell you which of the two you are ready for.
How quickly will we see GMV?
Month one is systems and pipeline. We audit the catalog, map competitors, complete the storefront build or integration, and deliver a 90-day revenue roadmap, while creators are recruited, briefed, and sampled. The first wave of creator content ships by the end of that month. Meaningful GMV usually arrives in months two and three, once there is enough content in market for the algorithm to find a winner and enough clean signal for paid amplification to work behind it. Bero launched TikTok Shop through this process with over 100 creator videos. Brands that already have a live shop and a healthy catalog move faster, because month one is integration rather than construction.
onboarding & process
What happens after we book a call?
The first call is a working session with a senior operator, not a pitch. We look at your catalog, your category's TikTok Shop dynamics and what competitors are already running, and name the two or three moves we would expect to matter most in your first 90 days. If there is a fit, the engagement opens with the catalog audit, competitor mapping and the 90-day revenue roadmap, with storefront setup or integration running alongside creator recruitment. Either way you leave that call with a clearer view of what TikTok Shop is worth to your catalog, even if we never work together. Book a call with our team whenever you are ready.
How do you measure GMV and attribution across TikTok and our other channels?
We track in-app gross merchandise value and reconcile it against your merchant order data, so the number in the report is the number that settles. Reporting shows which creative, which creator placements and which media buys actually drove revenue, alongside conversion rate, average order value and media efficiency, on a regular operating cadence rather than a monthly slide. Cross-channel is the harder half and the reason this sits inside a full-service agency: creator content that wins on TikTok gets tested in paid social, and TikTok Shop velocity moves marketplace rank. Where in-app attribution and your own analytics disagree — and they will — we report both and tell you which one we are steering by. Bring your current reporting to a call and we will show you where the gaps are.
How do you find and manage creators, and who owns the relationships?
We find and vet creators, write the briefs, negotiate terms, handle sampling and set performance incentives, all measured against commerce outcomes rather than reach. The program is built around volume of qualified creators rather than a few large names, because on TikTok Shop the asset that sells is usually not the one anyone predicted — which is why the system is designed to produce hundreds of content pieces a month without growing your headcount. The relationships live in your shop's affiliate program, not in ours. Creators are recruited into your TikTok Shop, the performance history stays attached to your account, and if the engagement ends the roster does not leave with us. That is a deliberate difference from an influencer agency model, and it is worth asking any agency you are evaluating to put in writing.
Frequent questions we receive
services & pricing
What does a TikTok Shop agency do?
A TikTok Shop agency operates the channel end to end: it sets up and runs the shop itself — catalog, product pages, pricing, order and inventory integration, compliance — recruits and manages the creators and affiliates who produce the content, buys the media that amplifies whatever performs, and connects all of it to a single revenue number. The distinction that matters is between an agency that posts on TikTok and one that is accountable for gross merchandise value. Darkroom runs the second kind. Every stream, campaign and creator brief is measured against a GMV target rather than views or engagement, and TikTok Shop performance is connected to paid social, marketplaces and retention so that decisions optimize lifetime value instead of first purchases. The fastest way to see what that would look like on your catalog is a call with the team.
Which brands is this right for, and which is it not?
Consumer brands selling physical products where the category can be demonstrated on camera — beauty, personal care, food and beverage, supplements, home, apparel. It works whether you are cold-starting a shop or scaling one that is already live, and it works best when there is inventory depth behind the hero SKUs, because the failure mode of a successful TikTok Shop launch is going out of stock in week three. The fit is poor for services and digital products, for brands that cannot support creator sampling at volume, and for anyone who wants a content retainer rather than a revenue line — this program is measured in GMV and staffed accordingly. If that is not what you need, the first call will say so.
How much does a TikTok Shop agency cost?
Darkroom publishes its starting rate: TikTok Shop Management begins at $6,500 a month, covering storefront setup and P&L management, the creator and affiliate program, TikTok Shop Ads and Live production. Most engagements combine that monthly management fee with a performance element tied to gross merchandise value, so the incentive sits on the same side of the table as yours. Budget separately for the platform itself and for creator costs: TikTok Shop takes a flat 5% commission on sales plus roughly 2–3% in payment processing, and affiliate commissions typically run 8–15% depending on creator tier. Our guide to TikTok Shop seller fees breaks the full cost stack down. Your exact scope comes out of the first call, before you commit to anything.
Do you run TikTok Shop Ads and GMV Max, or only the shop?
Both, and deliberately in that order. We build and operate the shop — catalog, pages, orders, compliance — and we run the media: Spark Ads behind organic creator content that has already proven itself, and GMV Max where TikTok's automated bidding beats a hand-built campaign. GMV Max needs a working catalog, a live pixel and a deep enough creator library to rotate; below that threshold it spends budget learning, and we will say so rather than switch it on. The reason media follows the creator program rather than leading it is that Spark is the cheapest inventory on the platform when the pipeline is producing and close to worthless when it is not. Bring your catalog to a call and we will tell you which of the two you are ready for.
How quickly will we see GMV?
Month one is systems and pipeline. We audit the catalog, map competitors, complete the storefront build or integration, and deliver a 90-day revenue roadmap, while creators are recruited, briefed, and sampled. The first wave of creator content ships by the end of that month. Meaningful GMV usually arrives in months two and three, once there is enough content in market for the algorithm to find a winner and enough clean signal for paid amplification to work behind it. Bero launched TikTok Shop through this process with over 100 creator videos. Brands that already have a live shop and a healthy catalog move faster, because month one is integration rather than construction.
onboarding & process
What happens after we book a call?
The first call is a working session with a senior operator, not a pitch. We look at your catalog, your category's TikTok Shop dynamics and what competitors are already running, and name the two or three moves we would expect to matter most in your first 90 days. If there is a fit, the engagement opens with the catalog audit, competitor mapping and the 90-day revenue roadmap, with storefront setup or integration running alongside creator recruitment. Either way you leave that call with a clearer view of what TikTok Shop is worth to your catalog, even if we never work together. Book a call with our team whenever you are ready.
How do you measure GMV and attribution across TikTok and our other channels?
We track in-app gross merchandise value and reconcile it against your merchant order data, so the number in the report is the number that settles. Reporting shows which creative, which creator placements and which media buys actually drove revenue, alongside conversion rate, average order value and media efficiency, on a regular operating cadence rather than a monthly slide. Cross-channel is the harder half and the reason this sits inside a full-service agency: creator content that wins on TikTok gets tested in paid social, and TikTok Shop velocity moves marketplace rank. Where in-app attribution and your own analytics disagree — and they will — we report both and tell you which one we are steering by. Bring your current reporting to a call and we will show you where the gaps are.
How do you find and manage creators, and who owns the relationships?
We find and vet creators, write the briefs, negotiate terms, handle sampling and set performance incentives, all measured against commerce outcomes rather than reach. The program is built around volume of qualified creators rather than a few large names, because on TikTok Shop the asset that sells is usually not the one anyone predicted — which is why the system is designed to produce hundreds of content pieces a month without growing your headcount. The relationships live in your shop's affiliate program, not in ours. Creators are recruited into your TikTok Shop, the performance history stays attached to your account, and if the engagement ends the roster does not leave with us. That is a deliberate difference from an influencer agency model, and it is worth asking any agency you are evaluating to put in writing.
Frequent questions we receive
services & pricing
What does a TikTok Shop agency do?
A TikTok Shop agency operates the channel end to end: it sets up and runs the shop itself — catalog, product pages, pricing, order and inventory integration, compliance — recruits and manages the creators and affiliates who produce the content, buys the media that amplifies whatever performs, and connects all of it to a single revenue number. The distinction that matters is between an agency that posts on TikTok and one that is accountable for gross merchandise value. Darkroom runs the second kind. Every stream, campaign and creator brief is measured against a GMV target rather than views or engagement, and TikTok Shop performance is connected to paid social, marketplaces and retention so that decisions optimize lifetime value instead of first purchases. The fastest way to see what that would look like on your catalog is a call with the team.
Which brands is this right for, and which is it not?
Consumer brands selling physical products where the category can be demonstrated on camera — beauty, personal care, food and beverage, supplements, home, apparel. It works whether you are cold-starting a shop or scaling one that is already live, and it works best when there is inventory depth behind the hero SKUs, because the failure mode of a successful TikTok Shop launch is going out of stock in week three. The fit is poor for services and digital products, for brands that cannot support creator sampling at volume, and for anyone who wants a content retainer rather than a revenue line — this program is measured in GMV and staffed accordingly. If that is not what you need, the first call will say so.
How much does a TikTok Shop agency cost?
Darkroom publishes its starting rate: TikTok Shop Management begins at $6,500 a month, covering storefront setup and P&L management, the creator and affiliate program, TikTok Shop Ads and Live production. Most engagements combine that monthly management fee with a performance element tied to gross merchandise value, so the incentive sits on the same side of the table as yours. Budget separately for the platform itself and for creator costs: TikTok Shop takes a flat 5% commission on sales plus roughly 2–3% in payment processing, and affiliate commissions typically run 8–15% depending on creator tier. Our guide to TikTok Shop seller fees breaks the full cost stack down. Your exact scope comes out of the first call, before you commit to anything.
Do you run TikTok Shop Ads and GMV Max, or only the shop?
Both, and deliberately in that order. We build and operate the shop — catalog, pages, orders, compliance — and we run the media: Spark Ads behind organic creator content that has already proven itself, and GMV Max where TikTok's automated bidding beats a hand-built campaign. GMV Max needs a working catalog, a live pixel and a deep enough creator library to rotate; below that threshold it spends budget learning, and we will say so rather than switch it on. The reason media follows the creator program rather than leading it is that Spark is the cheapest inventory on the platform when the pipeline is producing and close to worthless when it is not. Bring your catalog to a call and we will tell you which of the two you are ready for.
How quickly will we see GMV?
Month one is systems and pipeline. We audit the catalog, map competitors, complete the storefront build or integration, and deliver a 90-day revenue roadmap, while creators are recruited, briefed, and sampled. The first wave of creator content ships by the end of that month. Meaningful GMV usually arrives in months two and three, once there is enough content in market for the algorithm to find a winner and enough clean signal for paid amplification to work behind it. Bero launched TikTok Shop through this process with over 100 creator videos. Brands that already have a live shop and a healthy catalog move faster, because month one is integration rather than construction.
onboarding & process
What happens after we book a call?
The first call is a working session with a senior operator, not a pitch. We look at your catalog, your category's TikTok Shop dynamics and what competitors are already running, and name the two or three moves we would expect to matter most in your first 90 days. If there is a fit, the engagement opens with the catalog audit, competitor mapping and the 90-day revenue roadmap, with storefront setup or integration running alongside creator recruitment. Either way you leave that call with a clearer view of what TikTok Shop is worth to your catalog, even if we never work together. Book a call with our team whenever you are ready.
How do you measure GMV and attribution across TikTok and our other channels?
We track in-app gross merchandise value and reconcile it against your merchant order data, so the number in the report is the number that settles. Reporting shows which creative, which creator placements and which media buys actually drove revenue, alongside conversion rate, average order value and media efficiency, on a regular operating cadence rather than a monthly slide. Cross-channel is the harder half and the reason this sits inside a full-service agency: creator content that wins on TikTok gets tested in paid social, and TikTok Shop velocity moves marketplace rank. Where in-app attribution and your own analytics disagree — and they will — we report both and tell you which one we are steering by. Bring your current reporting to a call and we will show you where the gaps are.
How do you find and manage creators, and who owns the relationships?
We find and vet creators, write the briefs, negotiate terms, handle sampling and set performance incentives, all measured against commerce outcomes rather than reach. The program is built around volume of qualified creators rather than a few large names, because on TikTok Shop the asset that sells is usually not the one anyone predicted — which is why the system is designed to produce hundreds of content pieces a month without growing your headcount. The relationships live in your shop's affiliate program, not in ours. Creators are recruited into your TikTok Shop, the performance history stays attached to your account, and if the engagement ends the roster does not leave with us. That is a deliberate difference from an influencer agency model, and it is worth asking any agency you are evaluating to put in writing.
Frequent questions we receive
services & pricing
What does a TikTok Shop agency do?
A TikTok Shop agency operates the channel end to end: it sets up and runs the shop itself — catalog, product pages, pricing, order and inventory integration, compliance — recruits and manages the creators and affiliates who produce the content, buys the media that amplifies whatever performs, and connects all of it to a single revenue number. The distinction that matters is between an agency that posts on TikTok and one that is accountable for gross merchandise value. Darkroom runs the second kind. Every stream, campaign and creator brief is measured against a GMV target rather than views or engagement, and TikTok Shop performance is connected to paid social, marketplaces and retention so that decisions optimize lifetime value instead of first purchases. The fastest way to see what that would look like on your catalog is a call with the team.
Which brands is this right for, and which is it not?
Consumer brands selling physical products where the category can be demonstrated on camera — beauty, personal care, food and beverage, supplements, home, apparel. It works whether you are cold-starting a shop or scaling one that is already live, and it works best when there is inventory depth behind the hero SKUs, because the failure mode of a successful TikTok Shop launch is going out of stock in week three. The fit is poor for services and digital products, for brands that cannot support creator sampling at volume, and for anyone who wants a content retainer rather than a revenue line — this program is measured in GMV and staffed accordingly. If that is not what you need, the first call will say so.
How much does a TikTok Shop agency cost?
Darkroom publishes its starting rate: TikTok Shop Management begins at $6,500 a month, covering storefront setup and P&L management, the creator and affiliate program, TikTok Shop Ads and Live production. Most engagements combine that monthly management fee with a performance element tied to gross merchandise value, so the incentive sits on the same side of the table as yours. Budget separately for the platform itself and for creator costs: TikTok Shop takes a flat 5% commission on sales plus roughly 2–3% in payment processing, and affiliate commissions typically run 8–15% depending on creator tier. Our guide to TikTok Shop seller fees breaks the full cost stack down. Your exact scope comes out of the first call, before you commit to anything.
Do you run TikTok Shop Ads and GMV Max, or only the shop?
Both, and deliberately in that order. We build and operate the shop — catalog, pages, orders, compliance — and we run the media: Spark Ads behind organic creator content that has already proven itself, and GMV Max where TikTok's automated bidding beats a hand-built campaign. GMV Max needs a working catalog, a live pixel and a deep enough creator library to rotate; below that threshold it spends budget learning, and we will say so rather than switch it on. The reason media follows the creator program rather than leading it is that Spark is the cheapest inventory on the platform when the pipeline is producing and close to worthless when it is not. Bring your catalog to a call and we will tell you which of the two you are ready for.
How quickly will we see GMV?
Month one is systems and pipeline. We audit the catalog, map competitors, complete the storefront build or integration, and deliver a 90-day revenue roadmap, while creators are recruited, briefed, and sampled. The first wave of creator content ships by the end of that month. Meaningful GMV usually arrives in months two and three, once there is enough content in market for the algorithm to find a winner and enough clean signal for paid amplification to work behind it. Bero launched TikTok Shop through this process with over 100 creator videos. Brands that already have a live shop and a healthy catalog move faster, because month one is integration rather than construction.
onboarding & process
What happens after we book a call?
The first call is a working session with a senior operator, not a pitch. We look at your catalog, your category's TikTok Shop dynamics and what competitors are already running, and name the two or three moves we would expect to matter most in your first 90 days. If there is a fit, the engagement opens with the catalog audit, competitor mapping and the 90-day revenue roadmap, with storefront setup or integration running alongside creator recruitment. Either way you leave that call with a clearer view of what TikTok Shop is worth to your catalog, even if we never work together. Book a call with our team whenever you are ready.
How do you measure GMV and attribution across TikTok and our other channels?
We track in-app gross merchandise value and reconcile it against your merchant order data, so the number in the report is the number that settles. Reporting shows which creative, which creator placements and which media buys actually drove revenue, alongside conversion rate, average order value and media efficiency, on a regular operating cadence rather than a monthly slide. Cross-channel is the harder half and the reason this sits inside a full-service agency: creator content that wins on TikTok gets tested in paid social, and TikTok Shop velocity moves marketplace rank. Where in-app attribution and your own analytics disagree — and they will — we report both and tell you which one we are steering by. Bring your current reporting to a call and we will show you where the gaps are.
How do you find and manage creators, and who owns the relationships?
We find and vet creators, write the briefs, negotiate terms, handle sampling and set performance incentives, all measured against commerce outcomes rather than reach. The program is built around volume of qualified creators rather than a few large names, because on TikTok Shop the asset that sells is usually not the one anyone predicted — which is why the system is designed to produce hundreds of content pieces a month without growing your headcount. The relationships live in your shop's affiliate program, not in ours. Creators are recruited into your TikTok Shop, the performance history stays attached to your account, and if the engagement ends the roster does not leave with us. That is a deliberate difference from an influencer agency model, and it is worth asking any agency you are evaluating to put in writing.
