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Overview

Overview

Drip Hydration

Drip Hydration

Drip Hydration

Revitalized creative and paid acquisition strategy to scale a digital health franchise across the United States.

International expansion for the L-Catterton backed Colombian swimwear brand.

Background

Background

In the competitive world of health treatments, it takes more than just an excellent product to drive revenue growth. Drip Hydration, a top-of-the-line provider of IV health treatments, recognized this challenge when they approached us to craft an ad strategy that would capture the attention of prospective customers and educate them about the benefits and range of their products. Despite having a revenue growth target of 20% month-over-month, Drip Hydration was struggling with asset fatigue across their ads and needed a creative refresh.

What We Did

What We Did

Creative Refresh

We conducted a full creative refresh, exchanging Drip Hydration's old stock photography for lifestyle images and user-generated content showcasing the benefits of each IV and how they work, reducing asset fatigue and increasing clickthrough rate.


Product Expansion

We broadened the acquisition funnel by multiplying the product offerings from 3 to 10 and integrating them seamlessly into the existing product offerings while extending the reach of targeted ads to encompass all regions where Drip Hydration's services are available.


Landing Pages

To enhance consumer education, we crafted landing pages integrated at the bottom of the funnel featuring updated creative and the expanded product catalog. Through highlighting the challenges consumers face such as weakened immune systems and hangover fatigue, we facilitated demand for Drip Hydration’s offerings.

Paid Search

Paid Social

Landing Pages

Email Marketing

Promotional Strategy

Performance Creative

Creative Refresh

Outcomes

Outcomes

65

65

%

%

Increase in clickthrough rate

50

50

%

%

Decrease in cost per schedule

30

30

%

%

Increase in revenue within 1 quarter

10

10

%

%

Increase in overall revenue

01 Leverage user-generated content to alleviate asset fatigue and expedite the customer conversion process.

01 Leverage user-generated content to alleviate asset fatigue and expedite the customer conversion process.

When Drip Hydration began working with us, their ads were using old assets that were beginning to show fatigue (customers had seen them so many times they no longer found them interesting). By incorporating user-generated content, we generated new content much faster than a typical production, and on a recurring basis. This meant ad creative did not reach a point of fatigue. Additionally, we tailored our creative collaborations to include different content to be inserted into the top, middle, and bottom of the funnel to shorten the purchase journey.

02 Develop bespoke landing pages that cater to consumers' health needs and provide exceptional product education.

02 Develop bespoke landing pages that cater to consumers' health needs and provide exceptional product education.

Another key barrier DRIP Hydration was struggling to overcome was educating their customers and delivering relevant messaging that spoke to the diverse set of health problems their products addressed. We developed ad and landing page combinations that spoke to specific health issues of different audiences and educated them on how certain DRIP IVs would fix these pain points. This ensured that customers were receiving targeted messaging that resonated with them across the entire funnel, from first touch to conversion, increasing their propensity to purchase.

03 Expand product offerings and geographical reach to attract new audiences, enhance customer lifetime value, and increase market penetration.

03 Expand product offerings and geographical reach to attract new audiences, enhance customer lifetime value, and increase market penetration.

The final key challenge Drip Hydration was facing was that they were only selling a few product SKUs successfully in a few key geographic areas, despite having a large variety of product offerings and being able to provide service across the entire United States. By expanding Drip’s ad and creative libraries to include 10 different products instead of only 3, and by targeting untapped cities across the U.S., we were able to identify new, high value customers for Drip Hydration.

Becoming a Client

Becoming a Client

Becoming a Client