In the competitive world of health treatments, it takes more than just an excellent product to drive revenue growth. Drip Hydration, a top-of-the-line provider of IV health treatments, recognized this challenge when they approached us to craft an ad strategy that would capture the attention of prospective customers and educate them about the benefits and range of their products. Despite having a revenue growth target of 20% month-over-month, Drip Hydration was struggling with asset fatigue across their ads and needed a creative refresh.
Creative Refresh
We conducted a full creative refresh, exchanging Drip Hydration's old stock photography for lifestyle images and user-generated content showcasing the benefits of each IV and how they work, reducing asset fatigue and increasing clickthrough rate.
Product Expansion
We broadened the acquisition funnel by multiplying the product offerings from 3 to 10 and integrating them seamlessly into the existing product offerings while extending the reach of targeted ads to encompass all regions where Drip Hydration's services are available.
Landing Pages
To enhance consumer education, we crafted landing pages integrated at the bottom of the funnel featuring updated creative and the expanded product catalog. Through highlighting the challenges consumers face such as weakened immune systems and hangover fatigue, we facilitated demand for Drip Hydration’s offerings.
Paid Search
Paid Social
Landing Pages
Email Marketing
Promotional Strategy
Performance Creative
Creative Refresh
Increase in clickthrough rate
Decrease in cost per schedule
Increase in revenue within 1 quarter
Increase in overall revenue
When Drip Hydration began working with us, their ads were using old assets that were beginning to show fatigue (customers had seen them so many times they no longer found them interesting). By incorporating user-generated content, we generated new content much faster than a typical production, and on a recurring basis. This meant ad creative did not reach a point of fatigue. Additionally, we tailored our creative collaborations to include different content to be inserted into the top, middle, and bottom of the funnel to shorten the purchase journey.
Another key barrier DRIP Hydration was struggling to overcome was educating their customers and delivering relevant messaging that spoke to the diverse set of health problems their products addressed. We developed ad and landing page combinations that spoke to specific health issues of different audiences and educated them on how certain DRIP IVs would fix these pain points. This ensured that customers were receiving targeted messaging that resonated with them across the entire funnel, from first touch to conversion, increasing their propensity to purchase.
The final key challenge Drip Hydration was facing was that they were only selling a few product SKUs successfully in a few key geographic areas, despite having a large variety of product offerings and being able to provide service across the entire United States. By expanding Drip’s ad and creative libraries to include 10 different products instead of only 3, and by targeting untapped cities across the U.S., we were able to identify new, high value customers for Drip Hydration.
