The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic.
March 19th 2024
Calen Ulffers, Co-Founder and CEO of Haven Athletic
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.
Transcript
Coming soon.
EXPLORE SIMILAR CONTENT
90 Million People Saw His Product for Free
Breaking through Business Barriers with David Wolfe
Brand Building through Community
Revolutionizing the Future of Mobility with Taras Kravtchouk
Curated Marketplace for Commerce with Bennet Carroccio
Consumer Tracking in Digital Advertising with Rishabh Jain
How to Scale Figure Brands with Alexandra Greifeld
The Future of the DTC Market with Emmett Shine
Creating Conversation Through Organic Growth
Channel Expansion in 2023
The State of Consumer Tracking
Meta Ads & Content Strategy with Aashay Patel
Building My Agency at 29 Years Old - Scaling The Agency Ep 1: Brazil
Darkroom Agency & The Cannes Lions International Festival of Creativity 2024
Creating Conversation Through Organic Growth with Jolie