The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic.
March 19th 2024
Calen Ulffers, Co-Founder and CEO of Haven Athletic
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.
Transcript
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