Rishabh Jain, CEO and Co-Founder of FERMAT, joins us to explore the future of attribution, closed-loop ad ecosystems, and the evolving role of the CMO. Drawing from his experience at LiveRamp and beyond, Rishabh shares how simplifying your message and embracing content-native commerce can unlock better acquisition and conversion performance.
September 25th 2023
Rishabh Jain, CEO and Co-Founder of FERMAT
Rishabh Jain is the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.
In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.
Transcript
Coming soon.
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