Consumer Tracking in Digital Advertising with Rishabh Jain

Consumer Tracking in Digital Advertising with Rishabh Jain

Join Rishabh Jain is the CEO and Co-Founder of FERMAT.

September 25th 2023

Key takeaways

Key takeaways

Rishabh Jain is the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies. In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

Transcript

Coming soon.