Lucas and Jackson sit down with Emmett Shine, co-founder of Pattern Brands and legendary creative behind Gin Lane. Emmett shares how he helped build iconic DTC brands like Harry’s, Hims, and Warby Parker, and reflects on the evolution of the DTC model, the future of consumer brands, and the shifting tides of digital advertising.
August 8th 2023
Emmett Shine, Co-Founder of Pattern
Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands.
Emmett shares his story founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker.
We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.
Transcript
Coming soon.
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