00:00:00:00 - 00:00:26:13

Unknown

These are the sheds. This is a new, like, wired line that we just came out with that we're debuting with color. I have the, John and Mike have been sleeping here. Yeah, Mike's been sleeping in my guest bedroom because he's been taking the bed because he has a bad back. And, then John's been sleeping on the, the couch.

00:00:26:13 - 00:00:59:08

Unknown

And then I have next week. I have Miguel. Miguel sleeping in here, and then Issa's going to go on the couch. So it's just it's kind of a revolving door at this point. All right, let's go. This week, orange is in town, and orange is a content creator, but also an incredible marketer business and baby. So you got maybe in the podcast, I want to pick Juan's brain on where he sees the creator economy going.

00:00:59:09 - 00:01:14:24

Unknown

Cinematic walk up to you. How do you get one to fit a podcast? You're going next. You know, I ended up going, I'm going to London and then Paris and okay, I was going to say, yeah, I think it's an interesting point in the cycle because still, having an audience gives you a leg up to do anything, start a brand, succeed, ask whatever you want to do.

00:01:14:24 - 00:01:27:24

Unknown

But it doesn't solve all your problems. So to operate and have a business, I think a lot of people are now just rationalizing what kind of business. As a creator, I want to have. And then on the other side of this, all these people that want to start a business are like, should I be a creator first or do I document the journey?

00:01:27:24 - 00:01:44:23

Unknown

Or what do I do? They're realizing the power of this. And so I think we're just entering into a more mature chapter. I think we're good, right? We're at time. We cover a lot of ground. Ground? All right. I'm gonna walk again. What? You were doing a two, and it was still like I was the worst student, bro.

00:01:45:00 - 00:01:59:11

Unknown

Yeah. You guys. Hey. What's up? How are you? Good to see you now. It's so welcome in your high region.

00:01:59:13 - 00:02:17:00

Unknown

Just. I started a company with one of my really good friends, Jackson Corey. But the thesis when we started the agency was creative. Is the biggest lever that brands are going to have today to drive profitable growth. And, you know, that's going to be kind of the foundation of good performance marketing, which isn't really a novel concept.

00:02:17:00 - 00:02:42:15

Unknown

We just saw a rift in the market in terms of how it's getting executed. The way I like to think about the agency is we are consulting with brands, and we're basically like the strategic economist CMO that's deciding where brands should be investing their money in different media channels to get the most performance. And I know the two main things for us, and I'll give you more background on darker too.

00:02:42:15 - 00:03:04:04

Unknown

So these are like all of the services that we pitch, what we're really trying to pitch is omnichannel performance. So across the entire customer journey, we can be effective on retail marketplaces direct to consumer. And we've built out the services around that. So there's growth, which actually is Cassie's team. That's like your traditional meet up in social paid search.

00:03:04:06 - 00:03:24:20

Unknown

Everything is very performance driven with a brand creative layer. What we are really trying to push this year is, or at least for the next quarter, is retention. And Amazon and obviously like the media stuff is like all a part of that because what we're finding is like our Amazon clients now, they want to know, like how our meta spent is incremental to Amazon.

00:03:24:24 - 00:03:47:21

Unknown

Like what we're talking about called us to. So we're going to, Shopify for this series that we hosted them called Office Hours. So we've been doing it for like a year and a half today. It's literally just me and Oren. So I'm excited for this one. Like there's a lot of influencers coming out. A lot of creators should be fun as soon as this thing is done.

00:03:47:23 - 00:04:05:12

Unknown

Teams going out. But I mean, I will go back to the apartment and, we'll review expenses. I just want to, like, make sure we're good from a staffing expense perspective. Rami Typekit Rami just flew in this morning from Cairo. Direct flight from Cairo to New York, 12 hours. I hope you know the expenses don't blow out today.

00:04:05:14 - 00:04:08:14

Unknown

Well, I'm just, you know, have.

00:04:08:16 - 00:04:30:04

Unknown

A week I love you, I need your sharp. I got you right. And what was your. I'm used to working with Lucas, and we never sleep. And we always work, and we're grinding and we're getting this company to another level. I think we have the same mentality. He's a fighter. I'm a fighter. We both love numbers. We don't sleep and we work all day, every day.

00:04:30:04 - 00:04:42:22

Unknown

And I'm he's the right man and I'm always learning from how to run a business. Guy from Cairo was freezing his, his ass off right now. Yeah.

00:04:42:24 - 00:05:10:21

Unknown

It's getting a little bit, I suspect, since, you won't be like this, will get. What's going on, everybody? How y'all doing? It's. We're driving, like, massive volumes, and you are, like, who are willing to, like, die on the sword of. I want to make sure this works for these people. That's great. Most people are going to die, die, die.

00:05:10:23 - 00:05:19:00

Unknown

But yeah, maybe that's a little.

00:05:19:02 - 00:05:37:20

Unknown

My advice to you would be like, figure out the thing that you do the best, like, better than any anyone else. And are you trying to steal the studio or is it like, more of like, hey, we just want to deal with like ten lives and bring in, like, bigger fines as well. As I grow to you, then you need to think about your your your what you offer.

00:05:37:20 - 00:06:02:11

Unknown

Like products. Right? What are the inputs for that product? Is it usually a few minutes and some sort of technology. So like you think about that the best types of products have multiple. So if you're just offering a product that has one strategists or one resource, you have vulnerabilities. I personally it's like you lose time. It's like so I found that the best agency services agency products are one for multiple people.

00:06:02:13 - 00:06:14:11

Unknown

And just focus on what you do better than everyone else. And I just keep going. Yeah, of course, keep going.

00:06:14:13 - 00:06:19:06

Unknown

No. Okay, good. That's good.

00:06:19:08 - 00:06:37:06

Unknown

Good to see you. It's just. Oh, how are you, man? Look good. I'm actually doing a I'm doing a vendor right now. I don't know if I ever told you. I have an idea. Come meet. This. And so we're doing a collaboration with called the second menswear brand here. Oh, yeah. So we're it. It's, it's in these thoughts, so I'll text you sexy.

00:06:37:08 - 00:06:54:22

Unknown

Okay? Okay. Good to you. It's good to see you. So, like your neighbor? Yeah. My neighbor, but also the CEO of Bulletproof Coffee. So he's a really nice guy. Excuse.

00:06:54:24 - 00:07:10:12

Unknown

What are you. Are you doing dinner? Yeah, we'll get dinner. We'll get dinner? Yeah. Look like I look like an idiot. Ever. Please wear that. Is x 12.

00:07:10:14 - 00:07:24:16

Unknown

It's like this. And this is the guy. This guy. This is like I'm. No, I'm not.

00:07:24:18 - 00:07:30:24

Unknown

You know, like, let me see your eyes over here.

00:07:31:01 - 00:07:42:00

Unknown

This. You like to get one? Like, what do we think?

00:07:42:02 - 00:07:49:15

Unknown

It's like this. You have. No, I.

00:07:49:17 - 00:08:10:16

Unknown

Especially when we look at what you think in the show. I like very as well. Do I like you? When you tell me videos to kill you? You better tell me you do. There's never been bad. And then.

00:08:10:18 - 00:08:18:01

Unknown

You didn't bring this act. I was like, what the.

00:08:18:03 - 00:08:29:16

Unknown

Fuck you mostly. Just tell them the real to warn you. Over the dead.