Cannes Delivers Scale & Substance
Despite being first-timers, Lucas and Jackson were impressed by the festival’s production value and the depth of conversations—especially from CMOs at brands like McDonald’s and New York Life.

Measuring Brand Marketing with Rigor
Amy Hughes (CMO, New York Life) shared a strong framework for brand measurement using behavioral signals, control testing, and media mix modeling—highlighting the importance of long-term strategy over quick wins.

Creators & Conversations Drive Value
Sessions with creators like Colin & Samir and thought leaders like Scott Galloway provided insight into the evolving intersection of content, creativity, and performance.

Cannes Culture: Connection & Serendipity
From Riviera pre-meetups to celebrity sightings at late-night events, the energy of Cannes came not just from formal sessions, but from the organic moments and conversations in between.