In this episode, we sit down with Aashay Patel from Darkroom’s Growth Marketing team to unpack how modern DTC brands are scaling through a winning mix of organic content and Meta ads.

From building content machines that drive traction to aligning landing pages and creatives for high performance, we break down what it really takes to grow in today’s competitive landscape.

We explore real-world case studies like Sculpd, showing how they scaled from zero to over $1M/month in ad spend by mastering creative angles, audience signals, and smart financial thinking. We also discuss how AI tools are reshaping campaign strategy, the evolving role of the Director of Growth, and why modern marketers need to blend creativity with financial literacy.

Whether you’re a performance marketer, a founder scaling a DTC brand, or a creative stepping into strategy, this conversation is packed with insight on how to win with content, media, and mindset.