Higround
Elevating gaming culture and driving growth on Amazon
Services
amazon
Overview
Higround is a design-led gaming accessories brand with a strong cultural following. The brand partnered with Darkroom to grow on Amazon while keeping the exclusivity and design reputation that define it.
Outcomes
89%
Quarter-over-quarter revenue growth in Q3
12%
ACoS in the first two weeks of Amazon campaigns
Protecting a premium brand on a volume-driven platform
Higround's value comes from design, scarcity and culture. On Amazon, the brand needed a plan that would expand reach and revenue while keeping the premium positioning its community expects.
Marketplace strategy aligned with brand identity
Darkroom restructured Higround's Amazon advertising, launched new products and expanded the catalog with new colorways that reinforced the brand's reputation for design. Campaigns ran at a 12% ACoS in their first two weeks, and revenue grew 89% quarter over quarter in Q3.
